MSA Examples: How Top Companies Draft Their Agreements

MSA Examples: How Top Companies Draft Their Agreements


When discussing MSA examples, most people are referring to Master Service Agreements. These contracts serve to manage and define the full scope of terms and conditions between two parties over an extended period. Here’s why MSAs matter and what they usually contain:

Quick insights: 1. Importance of MSP: - Ensures consistency and efficiency across projects. - Reduces legal costs by setting overarching terms upfront. - Helps protect both parties by clearly defining roles, responsibilities, and expectations.

  1. Key Components:
  2. Access Rights: Who can use the service and how.
  3. Data Ownership & Security: Who owns and protects the data.
  4. License Agreement: Rules for using the software or service.
  5. Payment Terms: Clear instructions on payments and fees.
  6. Service Level Agreement (SLA): Performance standards to be maintained.
  7. Termination & Renewal: How to end or extend the agreement.

A well-drafted MSA saves time, mitigates risk, and ensures smooth business operations. It’s crucial in fields like SaaS, where long-term interactions between providers and clients are common.

Components of a Master Service Agreement including Access Rights, Data Ownership & Security, License Agreement, Payment Terms, SLA, and Termination & Renewal - msa example infographic process-5-steps-informal

Understanding MSA


A Measurement System Analysis (MSA) is a statistical evaluation of the measurement process used in manufacturing and other industries. It helps determine how much variation exists within the measurement system itself. This analysis ensures that the data collected is accurate, reliable, and suitable for making decisions.


The primary purpose of an MSA is to identify and quantify the sources of variation in a measurement process. This helps in understanding how much error is introduced by the measuring instruments and the people using them. Here are some key reasons why MSA is essential:

  1. Accuracy and Precision: MSA ensures that measurements are both accurate (close to the true value) and precise (consistent across multiple trials).

  2. Continuous Improvement: By identifying measurement errors, companies can implement corrective actions to improve their processes. This is crucial for maintaining high-quality standards.

  3. Customer Satisfaction: Reliable measurements ensure that products meet customer specifications, reducing the likelihood of complaints and returns.

  4. Cost Reduction: Accurate data minimizes waste, rework, and scrap, leading to significant cost savings.

  5. Compliance: Many industries have strict regulations requiring accurate measurement systems. MSA helps in meeting these compliance requirements.

Measurement System Analysis - msa example

Example: A major manufacturing company once faced issues with parts not fitting together properly. An MSA revealed that the gage used for inspection lacked the resolution to detect non-conforming parts. This led to the acceptance of defective parts and customer complaints. By improving the measurement system, the company was able to produce parts that met the required specifications, enhancing customer satisfaction and reducing waste.

Key Concepts

Repeatability: This measures the variation when the same operator uses the same tool to measure the same characteristic multiple times.

Reproducibility: This measures the variation when different operators use the same tool to measure the same characteristic.

Bias: The difference between the average measurement and the true value.

Stability: The consistency of measurements over time.

Linearity: The change in bias over the entire measurement range.

Understanding these concepts is vital for performing an effective MSA. For example, if repeatability is poor, the measurement tool may need recalibration. If reproducibility is poor, additional training for operators might be required.


An effective MSA is the foundation of reliable data collection. It helps companies make informed decisions, improve processes, and maintain high-quality standards. In the next section, we'll delve into the different types of MSA studies and how they apply to various scenarios.

Types of MSA Studies

Measurement System Analysis (MSA) is essential for ensuring the accuracy and reliability of your data. There are different types of MSA studies, each designed to address specific scenarios and data types. Let's explore two key types: Variable GR&R Study and Attribute GR&R Study.

Variable GR&R Study

A Variable Gage Repeatability and Reproducibility (GR&R) Study is used when dealing with continuous data. This type of study evaluates the measurement system's precision by examining repeatability and reproducibility.

Steps to Perform a Variable GR&R Study:

  1. Select a Gage: Choose the measurement tool to be evaluated.
  2. Obtain Samples: Collect at least 10 random samples from a production run.
  3. Choose Operators: Select three operators who regularly perform the measurements.
  4. Measure and Record: Have each operator measure each sample three times.
  5. Analyze Data: Calculate the average readings, range of trial averages, and equipment variation.


In a manufacturing plant, an engineer uses Minitab to perform a crossed gage R&R study. The results show that most of the variation is due to differences between parts, indicating that the measurement system is reliable.

Key Takeaways:

  • Repeatability: Measures the variation when the same operator uses the same gage to measure the same part multiple times.
  • Reproducibility: Measures the variation when different operators use the same gage to measure the same part.

Attribute GR&R Study

An Attribute Gage Repeatability and Reproducibility (GR&R) Study is used for attribute data, which is classified into specific categories rather than continuous values. This study evaluates the consistency and correctness of assessments made by operators.

Steps to Perform an Attribute GR&R Study:

  1. Define Attribute: Specify the attribute to be measured (e.g., pass/fail).
  2. Collect Samples: Obtain a representative set of samples.
  3. Select Operators: Choose operators who will evaluate the samples.
  4. Evaluate Samples: Have each operator assess each sample multiple times.
  5. Analyze Data: Use statistical methods like Kappa Statistics to measure agreement.


A quality engineer assesses the consistency of operators rating the print quality of fabric. Using Minitab, the engineer finds that Operator B has inconsistent ratings, indicating a need for additional training.

Key Takeaways:

  • Assessment Agreement: Measures how often operators' ratings agree with each other or a standard.
  • Kappa Statistics: Provides a measure of agreement, with values ranging from 0 to 1.

Understanding these types of MSA studies helps ensure that your measurement system is both accurate and reliable, leading to better decision-making and process improvements.

In the next section, we'll explore the key elements that make an MSA successful, such as precision, accuracy, and stability.

Key Elements in a Successful MSA

Precision and Accuracy

Precision and accuracy are the backbone of a successful Measurement System Analysis (MSA).

  • Precision is about consistency. If you measure the same part several times, precision means those measurements are very close to each other. Imagine shooting arrows at a target and all the arrows land close together, even if they are not near the bullseye.

  • Accuracy, on the other hand, is about hitting the bullseye. It means your measurements are close to the true or target value. For instance, if your measurements are scattered but average out to the bullseye, they are accurate but not precise.

These two elements ensure that your data is both consistent and correct, which is crucial for decision-making.


Bias is the difference between the average of your measurements and the true value.

For example, if you are measuring a part that is exactly 10 cm but your tool consistently shows 10.2 cm, you have a bias of 0.2 cm. Reducing bias is critical for making reliable decisions based on your measurements.


Linearity refers to changes in bias across the measurement range.

For instance, if your measurement tool reads accurately at the low end but shows increasing bias as measurements get larger, you have a linearity problem. Ensuring linearity helps maintain accuracy across all measurement ranges.


Stability is about the consistency of your measurement system over time.

A stable system will show little variation in measurements over a period. If your measurements drift over time, your system lacks stability, which can lead to incorrect decisions. Stability ensures your system remains reliable day after day.


Repeatability measures how consistent your measurements are when taken by the same person using the same tool on the same part.

If one operator measures a part multiple times and gets nearly the same result each time, the system has good repeatability. This reduces the risk of errors due to the measuring tool.


Reproducibility is about consistency across different operators.

If several people measure the same part using the same tool and get similar results, then your system has good reproducibility. This ensures that measurements are reliable regardless of who performs them.

These key elements—precision, accuracy, bias, linearity, stability, repeatability, and reproducibility—are essential for an effective MSA. They ensure that your measurement system is reliable, accurate, and consistent, leading to better quality control and decision-making.

Next, we'll dive into how to draft an effective MSA, including essential templates and clauses.

Drafting an Effective MSA

Creating a solid Master Service Agreement (MSA) involves more than just filling in a template. It’s about ensuring clarity, specificity, and protection for all parties involved. Here are key aspects to focus on:

Template Essentials

Start with a comprehensive MSA template. This should include sections for:

  • Scope of Services: Clearly define what services are included.
  • Duration: Specify start and end dates.
  • Payment Terms: Outline how and when payments will be made.
  • Responsibilities: Detail the obligations of both parties.
  • Termination: Explain conditions under which the agreement can be ended.

Using a well-structured template ensures that you cover all critical areas and avoid missing important details.

Clarity and Specificity

Avoid ambiguity. Use clear, simple language to describe terms and conditions. For example, instead of saying "services will be provided promptly," specify "services will be provided within 5 business days." This reduces the risk of misunderstandings and disputes.

Dispute Resolution

Disputes can arise, so it’s crucial to have a dispute resolution clause. This should include:

  • Mediation/Arbitration: Decide if disputes will be resolved through mediation or arbitration before going to court.
  • Jurisdiction: Specify which state’s laws will govern the agreement. For instance, if your business is in California, your MSA should state that California law will apply.
  • Process: Outline the steps to resolve disputes, such as notifying the other party in writing and attempting to resolve the matter within 30 days.

Confidentiality Clauses

Protect sensitive information with a confidentiality clause. This should cover:

  • Definition of Confidential Information: Specify what information is considered confidential.
  • Obligations: Detail how the receiving party must protect the information, such as using secure networks or encryption.
  • Exclusions: Clearly state what is not considered confidential, like information already in the public domain.

By addressing these key areas, you can draft an MSA that is clear, specific, and protective of all parties involved. This sets a strong foundation for a successful business relationship and minimizes the risk of legal issues.

Next, let's look at some frequently asked questions about MSAs to further clarify how they work.

Frequently Asked Questions about MSAs

What are the three types of MSA?

1. Attribute Agreement: This type of MSA deals with data that can be counted or categorized (e.g., pass/fail). It ensures that multiple appraisers can consistently agree on the classification of items.

2. Variable Agreement: This type involves data that can be measured on a continuous scale (e.g., length, weight). It looks at how well the measurement system can measure the true value of a characteristic.

3. Stability: This type checks if the measurement system remains consistent over time. A stable system means that the measurement bias doesn't change significantly over a period.

What are the 5 elements of MSA?

1. Stability: Measures if the bias of the system changes over time. A stable process is in "statistical control."

2. Linearity: Looks at changes in bias across the range of measurements. It ensures consistency of the measurement system across different levels of the characteristic being measured.

3. Bias: The difference between the average observed value and the true value. It shows how far off the measurements are from the actual value.

4. Repeatability: The variation when the same operator measures the same item multiple times using the same tool. It checks the consistency of the measurement tool.

5. Reproducibility: The variation when different operators measure the same item using the same tool. It evaluates how well different operators can use the tool consistently.

How is MSA calculation performed?

1. Average Readings: Calculate the average of repeated measurements to find the central tendency of the measurement data.

2. Range of Trial Averages: Determine the range between the highest and lowest average values from multiple trials. This helps in understanding the spread of the data.

3. Equipment Variation: Assess the variation due to the measurement equipment itself. This is crucial for understanding if the tool is precise enough for the measurements.

4. Repeatability and Reproducibility (R&R): Combine both repeatability and reproducibility to get a full picture of the measurement system's variability. This is often done through Gage R&R studies.

By understanding these elements, you can ensure that your measurement system is reliable and accurate, leading to better decision-making and quality control. Next, let's explore some real-world examples of how top companies draft their MSAs.


In today's digital world, having a solid Master Service Agreement (MSA) is essential for protecting your business interests and maintaining smooth operations. At KickSaaS Legal, we specialize in creating comprehensive, clear, and legally binding MSAs tailored to meet the unique needs of your business.

Why Choose KickSaaS Legal for Your MSA Needs?

1. Expertise and Precision

Our team of legal experts has experience in drafting MSAs that are not only compliant with current laws and regulations but also strategically aligned with your business objectives. We focus on eliminating ambiguities and providing clear definitions and expectations, which help prevent disputes and ensure smooth operational relationships.

2. Tailored Solutions

We recognize that every business is unique. Our MSAs are crafted to be adaptable, allowing for easy updates and adjustments as your business evolves. This flexibility ensures that your agreements remain relevant and effective, no matter how your business changes over time.

3. Comprehensive Coverage

From confidentiality clauses to dispute resolution mechanisms, our MSAs cover all essential elements to protect your business. We ensure that every clause serves a purpose and safeguards the interests of all parties involved.

4. Real-World Examples

We draw on real-world examples to illustrate the effectiveness of our MSAs. For instance, in the manufacturing industry, engineers use MSAs to assess the variability in measurements, ensuring that the measurement systems are reliable and accurate. This leads to better decision-making and quality control.

5. Continuous Support

Our relationship doesn't end once the MSA is drafted. We provide ongoing support to help you navigate any legal complexities that may arise. Whether it's updating your MSA to reflect new business conditions or providing guidance on compliance issues, we're here to help.

Ready to Secure Your Business?

Choosing KickSaaS Legal means opting for a path of security and clarity. Our contract templates are designed not only to protect your business but also to propel it forward by establishing trust and professionalism in all your commercial relationships.

Take the first step towards securing your business with solid, effective MSAs. Browse Our Templates Now!

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